Tips For Successful Email Delivery
of the most frequently asked questions is how to best send emails, so
that they actually get delivered, and aren't blocked by the recipient's
spam filter. Here we give some tips on how to make sure your
emails get delivered. Following these tips will greatly improve
your delivery rate, and ensure your business or organization is bulk
emailing in a professional manner.
Make Sure Your Recipients Really Want
You should only be sending emails to recipients who have opted into your
mailing list. This can include customers who have purchased from
you before, newsletter subscribers, organization members, or others who
have explicitly requested to be on your mailing list. There
are many legitimate uses for sending bulk email.
If you bought a mailing list from a third
party, this is not a legitimate use of AutoMSW. See our
Use A Valid "From" Email Address
The recipient should be able to reply to your email, and have it get
delivered back to you. Spam filters/software have a variety of
methods to detect invalid or forged "From" addresses, and will often
block your message based on this.
Have An Easy Opt-Out Method
If one of your recipients decides they no longer want to receive emails
from you they should have an easy way to get off your mailing list.
This can be a link in your email that directs them to a form on your web
site or immediately un-subscribes them. You can also give other
instructions for unsubscribing, like asking them to just email you back
with "unsubscribe" in the subject.
Direct Send Specific Tips:
See Direct Send Sending Tips
when using AutoMSW's "Direct Send" method (the built-in SMTP
server) to send your emails.